Before & After: Popcorn Palace

The playful flourishes  and typography create a visual description of the Chicago based company's new tagline: 'A Heavenly Experience'.

The red tins, bags and boxes became platinum, golden yellow, and royal purple. 

 

"Custom lettering, elegant flourishes and a royal color palette create premium brand presence and communicate gourmet quality taste.

'We always wanted to see our branding and packaging match the quality of our product. Our new branding position tells our existing and future customers that whenever you bite into our popcorn, you will experience something memorable,' - Tim Heitmann, CEO.

While our redesign program successfully elevated the Popcorn Palace brand to a premium status, we were careful not to lose sight of Fun and Flavor as core brand equities."

Designed by R.BIRD

Illustration and lettering by Jessica Hische

Copywriting by Mimi Bean

Logo Before & After