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Bread That Speaks For Itself

by Gina Angie on 05/15/2012 | 2 Minute Read

Editorial photograph

"Plenum Brand Consultancy has created original bread packaging which is a bold move for the Russian market, providing a modern reappraisal of the graphical stereotypes and images of bread typical of the sector. Our aim was to communicate the indisputable quality of the bread provided by the modern manufacturing company Grain Holding. That is why the packaging concept reflects the idea of 'Bread that speaks for itself'.

This idea is visualized literally through a speech bubble containing an ironic remark about the name of each type of bread. A pictogram on the packaging displays all the product’s advantages at a glance. The bright, complementary colours on a white background, unusual for the sector, show simultaneously both the variety of available products and their single brand identity.

Russkii Khleb’s packaging is simple, clear and succinct, drawing the customer’s eye to the shelf and standing out from its competitors, as well as reflecting the modern image of the manufacturer."

Text on the packaging translates:

I am a split loaf. Bon appétit!

I am Stolichny bread, good for the whole family!

We are bran buns, very good for you!

We are tasty Stolichny buns. Eat us!

Project team: Brand Consultant -Tatyana Kharitonova, Brand Analyser- Katerina Palshina, Creative Director- Nadya Yurinova, Art Director- Egor Myznik, Designer- Olga Balina, Project Manager- Pavel Nesterenko

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