Custom Packaging for Rapha's Grand Tour Shoes
by Gina Angie on 05/11/2012 | 1 Minute Read
Progress Packaging worked with Rapha and their designers at Irving & Co to develop the packaging for Rapha's Grand Tour Shoes.
"We suggested a fold flat format for both space and cost saving reasons, these being made in our Chinese factory and delivered direct to the shoe factory. The uncoated black stock was embossed with a gravure effect referencing the sophisticated materials used by Rapha, the white stripe was inlaid in a de bossed gutter to mirror their signature stripe. The inner imagery obviously reference the open road as well as the brand from commissioned specialist photographers." -Progress Packaging
Designed by Irving & Co.
Produced by Progress Packaging
Annie International Inc.