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Before & After: Kimtech

by Gina Angie on 04/06/2012 | 2 Minute Read

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"Kimberly Clark Professional is the world leader in commercial grade surface preparation products. Kimtech and Wypall products service healthcare, commercial kitchen, laboratory and aviation among others. They tasked Grain Creative to review their positioning in the aviation industry and tailor products to engineers and maintenance staff working in and around aircrafts.

Grain Creative developed a strong, bold and consistent packaging solution. This re-design improved the overall brand architecture, better stand out and immediacy of task recognition.

 

Steve Borengasser, Platform & Market Segment Leader of Asia-Pacific stated: Making sure you’re using the right product can be especially critical in aviation where the product is specificed by an engineering-approved work process. So we use bold colors and abbreviations as devices to help them remember. Just like building designers use them to help customers remember where they parked their car."

 

 

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