Featured image for Adams & Harlow

Adams & Harlow

by Gina Angie on 04/04/2012 | 2 Minute Read

Editorial photograph

Noted for extraordinary pork pies.

"Sisters Mary and Lizzi Adams appointed us to create the brand identity and packaging for their new brand of pork pies 'Adams & Harlow'.

Mary and Lizzi Adams are from a family with a long history in pork pie making. Their grandfathers from both sides of the family founded rival pork pie businesses in Lincolnshire in the early 1900s. The sisters required a brand identity that captured the authentic family heritage whilst being stylish with personality.

The bespoke logotype is based on a simple sans-serif font common in the early 1900s, it has some quirks within the lettering to make it unique. The ‘S’ is based on a meat hook, reference to the butchers heritage. The identity features Illustrations of both Mr Adams* & Mr Harlow based on photographic reference. Across the brand they continue their longstanding friendly rivalry, both attempting to out-do each other with their "extraordinary pork pies".

*Mr Adams is wearing a 'Pork pie hat', which he was known for wearing. "

Designed by Designers Anonymous

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