Publix Private-Label Candy Redesign

by Tiana Spellman on 04/03/2012 | 1 Minute Read

Editorial photograph

Publix’s private-label packaging system gives consistency to all of their products and reinforces the Publix brand.

"Within the system, we customize packaging according to the product. For this line of candies, we developed an approach that uses playful, tightly integrated design and copy to highlight each of the confection varieties. Every lighthearted illustration incorporates a clear window that lets customers easily see theproduct. And every package entertainingly demonstrates the unique kind of sweet fun within."

Designed by Publix Super Markets, Inc. in-house creative team

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