Honestly Healthy

“Designed by nutritionists and created by chefs, Honestly Healthy make delicious, alkaline-rich vegetarian dishes including chilled salads and ready-to-cook dry mixes. Invited to design an identity for application across packaging, point-of-sale and website, we created a palette of wholesome, light-hearted elements. Driven by a bold logotype, a monogram (two H’s brought together by a red heart), a vibrant colour palette and illustrations created in-house at & SMITH, the identity succeeds in distinguishing Honestly Healthy from other, more conservative health food brands.”