“The heritage and personality of Indio were not being reflected in the brand’s identity leaving it looking dated and in serious need of a makeover. Cuauhtémoc Moctezuma, part of the Heineken Company appointed Bulletproof in April 2011 to transform the Indio brand identity and create a new packaging range design.
“Indio has built up a strong following over the years through its great product and by pioneering music events targeted at their core consumers. Unfortunately, Indio’s image was looking tired and needed an injection of modernity, to re-ignite the passion amongst its existing consumers. Also to drive desire and demand amongst a wider audience,” comments Joanna Buist, Account Manager at Bulletproof.
