“Different treatments of the Lehmann silhouette reflect the style and spirit of most of the various ranges, from the colorful pop-art feel of the Art Series, to the more handcrafted nature of the Portrait tier, and an even more refined look in the Masters series. New packaging will be rolled out over new vintages in the next year. First to display the new look is the 2009 Portrait Shiraz.
Chief Lehmann Winemaker Andrew Wigan, who has been with Peter Lehmann since the very first vintage, notes that “in the glass, all the wines are recognizably Peter Lehmann, and all that he stands for” even as the new brand tiers and packaging reduce confusion on the shelf.”
See the complete press release: Peter Lehmann Undergoes Major Brand Refresh After 30 Years
Before photos above via www.hesscollection.com
