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Eugène Perma

by Tiana Spellman on 03/07/2012 | 1 Minute Read

Editorial photograph

New brand and packaging for Eugène Perma, France

Lonsdale developed the new visual identity for Prestance, Eugrene Perma’s (Groupe Eugène Perma) hairstyling range. The range is like a "collection" made in Paris for all the women that need to find the perfect coiffure : structured, sculpted or natural. Each packaging has it’s own pattern, such as a dress or a shirt, so that when a woman chooses a product, she feels like she's in a clothing store. The overall identity is colourful and fresh, so that the products become more desirable.

Design agency: Lonsdale (Paris) 

Editorial photograph

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