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The Cloud Factory

by Tiana Spellman on 03/06/2012 | 1 Minute Read


Editorial photograph

Biles Inc. creates packaging for a new wine brand by wine producer and distributor Boutinot UK,  “The Cloud Factory”, a Sauvignon Blanc from Marlborough, New Zealand.


With grapes sourced from the cool Waihopi Valley in Southern Marlborough, the elegant wine is alive with aromas of stone-fruits and minerals, with flavours of guava and lime.The name itself was chosen to evoke New Zealand, the “Land of the long White Cloud”, with packaging designed by branding and design specialists, Biles Inc. When asked where inspiration for the label design came from, Anthony Biles, the agency creative director said, “We imagined what a cloud factory might look like, and this is our vision. The unique lettering was crafted by hand to compliment the illustration style and name, using whimsy and originality to create shelf impact, while at the same presenting a compelling consumer proposition around the magical story of this wine."

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