Vintage Polaroid

by Gina Angie on 03/30/2012 | 1 Minute Read

Editorial photograph

"In 1958, Polaroid hired graphic designer Paul Giambarba to help them develop a new visual brand that would separate them from Kodak. What Paul designed was a simple, beautiful and unique visual language. At its core was a color bar system and sans-serif typeface that is still recognizable today. The typeface used in the branding is News Gothic, by Morris Fuller Benton."

via A1 / AisleOne

Editorial photograph

You may also like