BrandMe has designed the new 330ml Stubby can for the no.1 UK lager brand Foster’s.
Doug Walker, Head of UK Off-Trade Customer Marketing at HEINEKEN said: “The launch of the330ml Stubby can gives retailers a Foster’s pack range that meets different shopper occasionsThe Foster’s Stubby contains 1.3 units of alcohol per can which meets a growing consumer needfor ‘cold lager refreshment from first to last sip’ on mid-week drinking occasions where moderationand care and control have become increasingly important shopper needs.”
