Though the child-targeted design of Nabisco’s Teddy Grahams may not stop many, if any, adults from picking up a box for themselves from the grocery store, the aim of this brief was to appeal to an older audience.
The large bold type and simple imagery give the package a look of simplicity and modesty, ultimately giving it a bit of a higher-end makeover. The substrate is recycled paperboard, with plastic bagging on the inside encompassing the contents. The design is inspired by different activities that would suggest prestige or higher class.