by Tiana Spellman on 03/13/2012 | 2 Minute Read
Identica designs the UK’s first ever range of chilled, organic drinks for kids.
PIP Organic, the company specializing in 100% pure, healthy and organic juices have announced the launch of PIP Kids, a new range of chilled drinks especially designed for children and young adults. A new addition to the successful PIP Organic range designed by Identica in 2011, PIP Kids is the first chilled product of its kind to launch in the UK market. There are three delicious fruit flavors to choose from - cloudy apple juice, strawberry and blackcurrant juice and a pineapple and mango smoothie.
Sam Stone from Identica says, 'Building on the design solution developed for Pip, a kids line extension was created with a brief of communicating 'good fruity fun'. The window for the pip logo was retained from the adult brand but supported by cheeky fruity characters and bright colours to denote the various flavours. Our aim was to create a playful, slightly mischievous design that would appeal to kids, while simultaneously reassuring mums about the quality of the product.'