Willie’s Cacao

by Tiana Spellman on 03/12/2012 | 1 Minute Read


BrandOpus developed a new confident and consistent identity for Willie’s Cacao, with the individual personalities of each product evoked through the use of colour and distinctive typography.


Willie Harcourt-Cooze of Willie’s Cacao, says, “The BrandOpus redesign will be critical to help new people discover and understand the brand”. The result is a simplified pack that achieves greater standout on shelf and is easier to navigate.

BrandOpus Willie s eating chocolateBrandOpus Willies single square eatingBrandOpus Willies identity


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