Featured image for Sofi Bath Bombs

Sofi Bath Bombs

by Gina Angie on 02/09/2012 | 2 Minute Read

Editorial photograph

Beautifully designed bath product incorporating gold foil, unique typography, and a handmade print quality.

"SOFI, a small family production of organic handmade cosmetics, is a client Popular Bruketa&Žini? OM has already worked with, first on  defining the visual identity, and afterwards on designing the packaging for soaps and gift packages.  Emphasizing the manual production, the quality of the resources as well as of the final products, is something they  tended to keep in mind while designing the new packaging for Bath Bombs.

They  created the design for the line of products so that each of them is differentiated from the rest, by adding a separate initial of its name. Having done so, they managed to maintain a strong visual identity of the whole category of products, as well as to create a distinctive graphical element to ensure that new packages are noticeable in sales points, which was one of the client’s requests.

 

In addition to the previous, this way of typography usage in creating packaging design is not so common within the Serbian market, which makes it more differentiated when it comes to competition. While creating the typography characters, Popular Bruketa&Žini? OM have tried to add a particular handmade touch to it, which is a characteristic of the entire range of SOFI organic products."

Designed by Popular Bruketa & Žini? OM

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