Gall & Gall Private Label

by Tiana Spellman on 02/06/2012 | 2 Minute Read

Editorial photograph

Millford Brand-id shows a sub-brand introduction for the Ahold daughter Gall & Gall in the Netherlands.

The glass-outlines that have already been used for the routing and brand-style have been used for the silhouettes on the label. The familiar shapes of the glass relevant to the category, now used as silhouettes, form an iconic device in the design. They carry the iconic logo of Gall & Gall creating a relation between the product and the brand. The eccentrically placed device makes the design more approachable and provides a platform for the product name.


The design makes the range visible and recognizable throughout the store. It keeps its strong identity while adjusting to the variety of bottle shapes and category codes. The product range completes the set of touch points of the Gall & Gall brand and fulfills a crucial role in the extension of the brand into the lives of consumers, creating a stronger brand.



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