Yorkshire branding specialist, Robot-food was appointed by Beanies flavour coffee in November 2011, to redesign its identity and packaging. The agency was chosen following a two way pitch, due to its credentials in food and drink branding. The brief was to clarify communication and create fun, but confident branding and packaging that would stand out on shelf.
Robot-food has created more brand impact, by simplifying the previous logo, while retaining the personality and movement of the font. The packaging has a raw textured card finish in a natural dark brown, to show that the brand is serious about its coffee, with the branding and key product descriptor applied in a white foil finish for stand out. The bean that was incorporated in the previous design has been rounded to become more iconic and used as a die-cut window on the filter packs to expose the flavour variant colour of the internal box beneath. The whole finish and experience has become more tactile and premium, while clearly indicating that although serious about its product, the brand is full of fun.
Designed by Robot-food
Before
After
