Granny’s Secret is the best line of natural home style food products on Serbian market and Peter Gregson Studio’s task was to create a completely new glass packaging and labels for their products.
Since all of our art directors had beautiful warm memories of their grandmas, it didn’t take long to incorporate them into the design. The label reminds of the old fashioned lace work communicating the tradition and luxury simultaneously and emphasizing that consumers will get a premium product. Furthermore, gentle shapes of the glass packaging were chosen to remind the consumers of the warmth and the taste of grandma’s kitchen.
