Student Spotlight: The Silk Road

This reversible fabric packaging uses textures, patterns, and design to set a tone and tell a story about the rice inside.

"The two main ideas behind the project are the reversible concept which taken from the fashion world, the user can choose which side of the package he wishes to use and can flip it and use for different propose after the use. The second idea is the traditional one, to educate the consumer about the sources of the rice though the interesting story of the silk road, each rice type represent part of the route and main and important stop along the silk road."

Designed by Yonatan Sheinker a graphic design student at the Visual communication department at Shenkar collage in Israel.