Cup to Cup

“The first thing we did was create a set of visuals that better represented the quality of the Cup to Cup product. We reworked the logo design and icons associated with the company to provide a more appealing look. Once this foundation was in place, we introduced a labeling system that was more time and cost-effective. Previously, every coffee label had to be printed and cut before being added to the packaging. We introduced a stamping system for the labels that significantly increased efficiency.”