Check out this awesome packaging from LA favorite Tokidoki.
“Tokidoki (“sometimes” in Japanese) was founded in 2003 by designer Simone Legno and his partners Pooneh Mohajer and Ivan Arnold. Legno, who has always had a deep love of Japan and fascination with world cultures, chose the word because he feels “everyone waits for moments that change one’s destiny, by chance or by meeting a new person”. Simone’s special moment arrived when his designs drew the attention of entrepreneurs Pooneh Mohajer and Ivan Arnold, who spied the art on his personal website and persuaded him to move to LA to start up a dynamic new partnership with them. An innovative line of apparel, handbags, cosmetics, accessories and more, tokidoki has built a worldwide following with its larger-than-life characters and designs. The brand’s cult status has fueled high-profile collaborations with Karl Lagerfeld, LeSportsac, Onitsuka Tiger, Marvel, New Era, Hello Kitty, Fujitsu, Levi’s, Smashbox cosmetics, Xbox, T-mobile, Fornarina, Skullcandy and Medicom Toy.”
“tokidoki is the hope, the hidden energy that everyone has inside, It gives us the strength to face a new day and dream about something positive and the hope that something magical will happen to us.” – Simone Legno
