Beach Bums is a quirky sunscreen line that targets youthful gals.
The concept sprang from a play on the word “bum” in the expression “beach bums.” The resulting packaging features full fannied beauties with retro stylistic undertones.
This playful piece was a student project. The illustrated type is based on Voluptua. The illustrations were created using pen and ink, scanned in and fine-tuned using a Wacom tablet in Photoshop.
Designed by Elizabeth Haywood
