Six Scents Characters
by Richard Baird on 11/04/2012 | 1 Minute Read
'Characters' fragrance packaging designed by Six Deep for Six Scents.
The Brief:
To create a fragrance brand with a unique and sustainable position within the global marketplace.
The Solution:
Six Scents Characters, is a character study within the context of perfume. With each fragrance, physical, psychological and symbolic human attributes are assigned to every note, which slowly reveal a vivid portrait imagined by six cutting-edge designers in collaboration with six celebrated perfumers. The result is a literary masterpiece that represents the opportunity to see life through a different pair of lenses, perfectly parallel to the process in which a perfume is composed and evolves.
The Results:
– Voted Top 5 bespoke fragrance in the world within the brand's first three years.
– Presented in more than 300 of the world's leading salons & retailers.
– Winner of multiple FiFi Awards.
– Winner of a Cannes Design Lion.