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Six Scents Characters

by Richard Baird on 11/04/2012 | 1 Minute Read

Editorial photograph

 

'Characters' fragrance packaging designed by Six Deep for Six Scents.

 

 

 

The Brief: 

To create a fragrance brand with a unique and sustainable position within the global marketplace. 

 

The Solution:

 Six Scents Characters, is a character study within the context of perfume. With each fragrance, physical, psychological and symbolic human attributes are assigned to every note, which slowly reveal a vivid portrait imagined by six cutting-edge designers in collaboration with six celebrated perfumers. The result is a literary masterpiece that represents the opportunity to see life through a different pair of lenses, perfectly parallel to the process in which a perfume is composed and evolves.

 

The Results:

 – Voted Top 5 bespoke fragrance in the world within the brand's first three years.

– Presented in more than 300 of the world's leading salons & retailers.

– Winner of multiple FiFi Awards.

– Winner of a Cannes Design Lion.

 

 

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