by Tiffanie Pfrang on 11/04/2012 | 1 Minute Read
Matt Burns captured a sense of the night for 750mL Limited Edition Sublime Stout and Superior IPA packging labels for Fyne Ale, a Scottish Craft brewery.
"The beers themselves were designed to be enjoyed at the end of an evening and shared with good company. I wanted to capture these emotions within the design and allow the bottles to become apart of the drinking experience. By creating a sense of the night I thought this immediately set the tone for the product, but yet excitement and energy was critical to reflect the occasion accurately, as well as the modern, innovative beer itself. This was achieved by applying streaks of electric colour in the texture, as well as the use of a metallic stock that elegantly captures an warm amber light in an ambient room."
Designed by Matt Burns, UK