Mother Dairy

by Jessica Sanchez on 11/26/2012 | 1 Minute Read

Editorial photograph

“For the last 35 years, at half past five every morning, 3.5 million households in New Delhi wake up to a pack of Mother Dairy milk on their doorsteps."

 

 

 

"In 2011, Mother Dairy felt the need to refresh their milk package design in order to keep up with newer, more contemporary and competitive brands entering the market. The new design, with handcrafted typography and graphic elements that portray a happy village, dials up the Mother Dairy promise of purity and quality. It has set a completely new standard for packaging in the Indian dairy industry.”

Designed By: Sulekha Rajkumar 

The Brand Union

Ray+Keshavan | The Brand Union

 

Editorial photograph

Editorial photograph

Editorial photograph

Share

Facebook Twitter Email

Continue reading

You may also like