by Gina Angie on 10/05/2012 | 2 Minute Read
Packaging designed to deliver larger quantities of coffee grown on small farms at a fraction of the price.
"We are very excited about our latest venture, REGULAR COFFEE. This startup company is a spin-off of our current and successful company, Rowster Coffee. By utilizing existing infrastructure we are taking boutique coffee to the masses at wholesale prices.
Why are we doing this?
Currently, there is a wide gap between low quality, cheap, mass produced coffee found in grocery stores, and ultra-specialty, expensive and fussy coffee at the top which is found only at a small roaster. Your choices are cheap, easy and low quality, or delicious yet expensive and difficult to obtain.
Through our innovative packaging, which is an experiment in modern design, we can now deliver larger quantities of the best, freshest coffee, grown on small farms at high altitude and roasted in small batches, to subscribers at a fraction of the price. Once we go live, the service will only be available through our website as a subscription to a limited number of subscribers. The bottom line is, customers will receive a month's supply of coffee, delivered to their door, in our innovative tube packaging, for $20/month, which includes shipping. We have cut no corners on the sourcing, roasting and packaging of this product. It is coffee that we are proud to offer and would sell for 2 or 3 times the price by a specialty coffee roaster. We have produced a couple of amazing videos to help you understand and promote this concept. The first one, a stop-animation short can be viewed on our Kickstarter page, we hope you show your support by checking out the link and backing us, which can be done by going to our Kickstarter page."
Designed by Neil Hubert
Pahnke GmbH & Co. KG