Ted’s Sweet Treats

by Gina Angie on 10/03/2012 | 2 Minute Read

Editorial photograph

Designs for Cate, Vida and Polly- the delectable muses behind Ted’s brand new purse spray.

"The brief was to create a range of Ted Baker purse sprays to encourage multi-purchase across the purse spray range and to be an impulse purchase at till point. Following the success of Ted’s Sweet Shoppe concessions throughout the UK, it was fitting that Ted Baker fragrance created a new fabulous collection to accompany their bestselling brightly coloured purses.

Ted’s brand new purse spray collection, affectionately known as ‘Ted’s Sweet Treats’, was inspired by three women who epitomise style, sophistication and exquisite taste; Cate, Vida and Polly. Deliciously feminine and sweet, these three little ladies are set to become a girl’s new best friend"


Designed inhouse by Ted Baker in collaboration with KMI Brands, cartons produced by Curtis Packaging (all UK based).

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