Before and After: Lyons Biscuits

by Tiffanie Pfrang on 10/26/2012 | 1 Minute Read

LFH Design refreshed Lyons brand look, bringing the brand into the 21st century, mixing the heritage with the modern family. The brand proposition, according to LFH, focuses on “putting the home at the heart of the brand”. 

 

 

"The new brand architecture firmly places the Lyons brand mark at the heart of the range, with strong colours used to highlight each variant within the range, whilst retaining a strong family feel. The strapline 'Come in, I'll put the kettle on' emphasises the informal, homely nature nature of the brand and the notion that the world can be put to right over a cup of tea and a biscuit. 

 

Before

 

After Editorial photograph

 

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