Featured image for Balzac's Coffee Roasters

Balzac's Coffee Roasters

by First name Last name on 10/17/2012 | 1 Minute Read

Editorial photograph

Brand & Packaging Design and Hand Lettering for Balzac's Coffee Roasters, a hand-crafted artisanal coffee brand.




"This design brings the focus of the Balzac’s Blend packaging back to their superior product: hand-crafted artisanal coffee. As one of Ontario’s original microroasters and independent coffee companies, it was important for the design choices to reflect their founding values – natural, sustainable, artisanal and local."

The Atwood Blend

The result of a collaboration between Balzac’s Coffee Roasters and award-winning Canadian author Margaret Atwood, this design highlights their commitment to the environment and concern for avian ecosystems.

By combining the stunning illustration with strong type, the new design has significant shelf presence that emotionally engages consumers.

Editorial photographEditorial photographEditorial photographEditorial photographEditorial photographEditorial photograph