Balzac's Coffee Roasters
by First name Last name on 10/17/2012 | 1 Minute Read
Brand & Packaging Design and Hand Lettering for Balzac's Coffee Roasters, a hand-crafted artisanal coffee brand.
"This design brings the focus of the Balzac’s Blend packaging back to their superior product: hand-crafted artisanal coffee. As one of Ontario’s original microroasters and independent coffee companies, it was important for the design choices to reflect their founding values – natural, sustainable, artisanal and local."
The Atwood Blend
The result of a collaboration between Balzac’s Coffee Roasters and award-winning Canadian author Margaret Atwood, this design highlights their commitment to the environment and concern for avian ecosystems.
By combining the stunning illustration with strong type, the new design has significant shelf presence that emotionally engages consumers.
Dieline Media & PRINT Magazine
The GRO Agency