Etesian Gold Premium Olive Oil

by Tiana Spellman on 01/06/2012 | 1 Minute Read

Editorial photograph

"We market our high premium product abroad and mainly in the Far East, where it is considered a cosmetic, aside from being consumed as a precious food item"

Targeting a cultural milieu with very specific communication semiotics and particular habits, we opted for a design which, subliminally, speaks about archetypes, about the signs and symbols of the oldest civilizations. Product of an ancient land and a sacred plant, the 'etesian gold oil' is saved in an elegant bottle. It is sealed with the graphic symbol, used in Linear B (an ancient Greek pre-alphabet syllabic script) to mean 'olive'. Color tones and hues are kept to the minimum of an earthly palette.

Designed by Mouse Graphics

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