Student Spotlight: Ticino Chocolates

"The main focus behind this packaging campaign for a brand of swiss chocolate is simplicity. Consumers know exactly what is in each package and are presented with elements of simple design that are reflective of the pure ingredients that go into each chocolate. Color variations throughout the campaign represent the different flavors of chocolate that are in each individual package."

Designed by Malcolm Allan Simmons, a graphic design undergraduate student at Virginia Tech in Blacksburg