“In 2010, we were approached by a new a client with the idea of importing authentic duck confit from South-West France. Wth no branding or listing in place, It was clear from the outset, the confit was a premium proposition and everything about the brand had to communicate this. We set out to create a unique brand and associated identity – something to pique the foodie target market and once established; we focused on packaging, exploring a range of territories from rustic French to super chic. Results so far include listings in a range of up market delis across London, the Knightsbridge branch of Harvey Nicholls and fingers crossed, a listing soon in Waitrose.”
Designed by Design Activity Creative Director: Pat Starke
Concepts for packs
