Student Spotlight: Royal Kona Coffee - 100% Pure Kona Coffee

by Tiana Spellman on 01/11/2012 | 1 Minute Read

Editorial photographThis student's design shares the heritage of kona coffee beans, which make up only 1% of all the coffee grown in the world.

"My goal was to design an identity that was just as special as the Kona beans themselves. It was important to reflect the rich history of the Kona coffee growers. Instead of using imagery that is commonly paired with Hawaiian packaging, I found inspiration in beautiful, native Hawaiian textiles. Elaborate feather cloaks called 'ahu'ula were created by early Hawaiians for the ali'i' (royalty). These cloaks were composed of bold shapes and colors, which is reflected in the front flaps of the coffee bags. The patterns seen throughout the Royal Kona packaging mimic those found in the intricate Hawaiian textiles called kapa. The language used on the packaging is friendly and informative, each with it's own Hawaiian fact or phrase. "

Designed by Jennifer Jennings a student at University of North Texas

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