by Tiffanie Pfrang on 09/27/2011 | 1 Minute Read

"After 10 years of success within the retail marketplace, and much appreciated recognition from the design world, ITO EN engaged Gooder Companies to update the Teas’ Tea Unsweetened lineup we created back in the day. With lessons learned from shelf placement to overseas print production, we fine tuned and tweaked the new design to answer retail challenges without loosing the essence, freshness and power of the original."

"Also check out the line extension for Teas' Tea Lightly Sweetened and Classic flavors. This lineup has been targeted for the mainstream consumer and employes a cleaner version of the "sweet tea" vernacular (fruit/bottle) while paying homage to the original bottles by employing the gradated strip motif."

Designed by Gooder Companies, USA

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