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Student Spotlight: CULT Moon Cake Packaging

by Tiffanie Pfrang on 09/19/2011 | 1 Minute Read

Editorial photograph

"The paradigm of moon cakes is often associated with the older generation, it’s tradition to consume mooncakes during the mid autumn festival(???). However, this tradition is not practiced by the younger generation .Mainly due to it's packaging emphasis on traditional Asian art. The goal of "CULT" is to target moon cakes for the younger market, by infusing traditional asian floral motifs with modernistic design elements."

 

The structure takes on a floral form to achieve a consistency between it's 2D and 3D design consideration. The packaging resembles a flower bud when it’s closed and a full-bloomed flower when it’s open to reveal the mooncake inside. 

Designed by Brandon Sim, Singapore 

Editorial photograph

Editorial photograph

Editorial photograph

Editorial photograph

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