A Little Bird Told Me

by Tiffanie Pfrang on 09/15/2011 | 1 Minute Read

Editorial photograph

Design agency Stocks Taylor Benson has created the name, identity and packaging for ‘A little bird told me…’, Pets at Home’s latest standalone premium own brand range of natural wild bird food.

"The name ‘A little bird told me…’ suggests this is a well-kept secret to which the customer is now privy. The birds do the talking, conveying that this is what the birds would choose themselves if left to their own devices. Quirky phrases and descriptions explain the differences between the foods. Natural textures and earthy colours enhance the harmony of birds and nature. Plus windows allow consumers to see the actual product."

Designed by Stocks Taylor Benson, UK

Editorial photograph

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