An innovative Student project: a laundry detergent targeted towards men. The masculine version of laundry detergent, in pre-measured sachets. Details after the jump!
“The Cleanjet brand was made specially for men.
It is the only one choice for men to keep cleanness of their clothes! A masculine product among the endless bog of feminine goods.
Brief: He is thirty. He’s single because he hasn’t met “the right girl” yet. He relates reverently to his appearance and his own style. He works for a major company and he has a lot of business trips. He often flys. He has to look respectable and fresh.”
Designed by: Pavla Chuykina, Ann Moiseenko, Natalia Kuchumova, Lubov Maslennikova from Russia
01- big package of detergent – 2 kg. Product line consist of four solutions for various types of fabrics: white, color, black and wool.
02- resharpen plastic container with susteinable packaging: 50 sachets = 50 washes (all-purpose detergent). You can tear off some sachets and put them into the bag. Take as many as you need and your clothes will be clean in a trip!
03- Soft package with dosed sachets for the resharpen plastic container.
