Featured image for VIZIO


by First name Last name on 08/04/2011 | 2 Minute Read

Editorial photograph

Extensive visual identity, bottle and label design concept by Zsombor Kiss for an extraordinary Hungarian mineral water, called: VIZIO - intelligent water.Packaging was developed in cooperation with Design Donum.

Accordingly, the basic idea was creating not just a simple logo or bottle design,but a comprehensive visual language, where each element reflects to the others.The identity emphasizes sterility, clearness, freshness and transcendenceto highlight the technical and scientific features of the water.The logotype is based on a simple rounded biomorph shape, which could be easilytransformed into any functional object or it can be used as a compositional elementon posters, labels etc…

The modulated letters of the logo are cutted into two parts horizontallyand their upper side are moved to the left a little bit.This simple gesture gives you the feeling of floating on the water.The unique shape of the bottle follows the logos' character with its rounded triangle form.The result is a stable, space-saving minimal design, where there are possible optionsto use different styles on the outside skin of the bottle, to freshen up the package identity periodically.

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