by First name Last name on 08/31/2011 | 2 Minute Read
"Inspired by 500 years of vodka making expertise, ABSOLUT has spent the last decade inventing a new vodka. Crafted from hand-selected estate wheat, and blended with soft and naturally filtered water, ABSOLUT ELYX is a true expression of quality. It is a small-scale vodka, produced according to craft techniques, in an authentic 1929 copper rectification still. The result: a handcrafted super premium vodka with an elegant, silky texture."
"“Aroma and flavor are the obvious and most immediately striking characteristics of vodka. ABSOLUT ELYX goes beyond that. It has a clean and fresh taste with subtle floral and fruity tones, but its most defining quality lies in the texture. Not detectable by the nose or taste buds, texture determines how the vodka feels in your mouth. ABSOLUT ELYX is elegant and incredibly soft, and leaves you with a silky feeling in your mouth. Try it on its own, and your mouth will know the difference”, says Krister Asplund, master distiller at The Absolut Company.
To create ABSOLUT ELYX, Krister Asplund returned to the roots of vodka making, while still addressing contemporary demands of traceability and innovation. He sourced the finest wheat and water, put a 1929 rectification still back into use, and refined copper catalyzation. These four factors are equally important in the production of this exceptional vodka, and they are outlined in the ABSOLUT ELYX manifesto, which guarantees long-term quality and an everlasting commitment to perfection."