Before & After: Hatuey Beer
by First name Last name on 08/25/2011 | 1 Minute Read
A Re-launch of the classic Cuban brand for expats in Southern Florida, while appealing to craft beer enthusiasts seeking authentic beer experiences.
" Our design solution reinvents the original 1920’s label design celebrating Hatuey, the 16th century Indian chief who was a defining figure in Cuba’s war of resistance. Redrawn to reflect his strong, bold and independent character, the design evokes the brand’s vibrant Cuban provenance and symbolizes the spirit of the craft beer movement. "
Launched to the Miami market in June 2011, the brand is generating excitement among craft beer enthusiasts and bloggers alike.
Designed by Spring Design Partners.
Dieline Media & PRINT Magazine