Featured image for Kleenex Facial Cleansing Range

Kleenex Facial Cleansing Range

by First name Last name on 08/23/2011 | 2 Minute Read

Editorial photograph

Buddy creates packaging for Kleenex facial cleansing range:

"Buddy has created branding and packaging for a new range of facial cleansing products for Kleenex®, Britain’s favourite tissue brand. Kleenex® plans to shake up bathroom cabinets up and down the country with this exciting new range of facial cleansing products that takes the brand back to its beauty roots."

"Launching this September, the collection includes Facial Cleansing Wipes, Eye Makeup Removal Wipes, Facial Cloths and Shine Absorbing Sheets, and uses a unique cleansing technology that harnesses all the traits synonymous with the brand: softness, quality and reliability. "It was vital that the design communicated the twin virtues of this new technology: efficacy yet gentleness,” explains Mark Girvan, Creative Partner at Buddy. “The wipes are made with Ecoform natural fibres, so as well as being gentle and effective, they have a lower environmental impact than standard wipes too.”

“The packaging idea was to literally illustrate the act of 'removing your mask',” says David Jones, Creative Partner at Buddy. “The masks we used were either bespoke commissions or carefully selected to help reflect each product benefit, including a quilted mask for the Quilted Facial Cloths and a lace mask for the Sensitive Eye Makeup Removal Wipes.”Simple, bold, contemporary and fun, the new packs cleverly reflect both the beauty of make-up and the purity of removing it with Kleenex®. They can be seen in Superdrug stores from September 2011, with leading retailers to follow from January 2012.

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