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Mimijumi

by Tiffanie Pfrang on 08/02/2011 | 2 Minute Read

Editorial photograph

Mimijumi baby bottle is a new product made for the modern family. In collaboration with illustrator/designer, Dan Stiles, Mimijumi have created a package that compliments the ultra modern product; with a carton like structure, eye catching color ( how many baby products out there uses bright red?) and beautiful subtle gloss pattern. 

"mimijumi, LLC based in Nashville, TN is a new design company that specializes in simple, safe and natural products for the modern family. Through the design and production of infant care essentials, mimijumi products are made for both baby and parent to create the most natural experience possible. This design is based on the psychological dynamics of feeding/soothing items as transitional objects. The benefits of breastfeeding are well known, but breastfeeding is not always practical in today's society."

"When mimijumi contacted me to develop packaging and brand elements for their new baby bottle it didn't take me long to come to the conclusing that the box should be shaped like a milk carton." Dan Stiles 

Designed by Dan Stiles 

Editorial photograph

Editorial photograph

Editorial photograph