Derby Brewing Company

We love the color choice for Derby Brewing Company's "Old Intentional" ale and "Business as Usual" ale. Both are quite a unique color choices as far as beer goes. We also love the subtle finish of the textured background as well as the metallic silver used. 

"Optimal ‘shelf stand out’ was the key priority within this lovely brief. The Derby Brewing Company are currently in the process of expanding their ale range and increasing theirpresence in the off trade. The brief challenged us to create a label that could compete for quality and standout within the UK’s growing market of ales.The new design not only uses vibrant tones to aid presence on shelf, it also incorporates a raised varnish on the front label which adds a large amount of tactility, particularly noticeable when held."

Designed by Blue Nectar, UK