by Tiffanie Pfrang on 07/06/2011 | 2 Minute Read
ZICO coconut water's new bottles are fresh and clean. ZICO combined the "ready to go" feel of a sport's drink with the all natural, heathy, refreshing feel of the new and upcoming beverage. The bottles are an addition to previously launched tetra packaging (see below), providing the same variety "on the go".
"Design Collaboratives has worked with this start-up company from its inception. Not only have we developed all of their beverage packaging, starting with TetraPaks and recently moving to bottle, but the design team also created the name, brand standards, advertisements, tradeshows and office feasibility studies. In 2010, ZICO received BevNet’s Packaging of the Year award and a major partnership and distribution with Coca Cola."
Designed by Design Collaboratives
updated (Sept 2011) "'Mary Beth Rampolla, former principal of Design Collaboratives, will continue to work with ZICO under her new firm, Viro Design Lab' "