Before & After: Entenmann's Coffee

 "Despite being a famous brand in cakes and cookies, the existing coffee varieties and packaging were relatively unknown.

The new package design intends to be clean, modern and reprise the elements and colors that make the classic Entenmann's cake packages so recognizable. The use of White as a background color and the Entenmann's blue throughout the design were primary client requests and integral to the final solution which you can expect to be appearing on shelves this fall."

Check out the Before & After below, and share your thoughts in the comments.

Redesigned by Big Idea Advertising in New York.