Hiro Sake

by First name Last name on 07/20/2011 | 2 Minute Read

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Carlos Arana, former Jose Cuervo Executive, and Co-Founder/CEO of Hiro Sake, came to Monday Collective in 2010 for help with these challenges, seeking a brand design that both differentiates within a crowded category and connects with the international spirits consumer.


Hiro Sake came to Monday Collective – a brand-design partnership that specializes in brand design ideas that are in touch with people and the world we live in – to help it make that connection with the spirits consumer. A simple brand identity, inspired by traditional Japanese calligraphy, reflects the swift movement of the Samurai warrior in action; a Japanese designer provided cultural insight and inspiration and a Japanese calligrapher (both from Monday Collective’s group of experts) hand- crafted the bold, authentic type style; a simple brand icon on the neck of the bottle captures the Samurai in his warrior helmet, as a mark of distinction; and the story extends to the back-of-pack with an illustration of the Samurai warrior in action.

The result differentiates Hiro Sake from both traditional and new spirits by simply expressing its cultural authenticity with a contemporary style that connects with today’s international spirits consumer.

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