Clippy's Apple Packaging

by First name Last name on 07/13/2011 | 2 Minute Read


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Nik and Carole first approached husband and wife team Clippy's about 2 years ago, when we discovered their lip smacking apple jams and chutneys. They had bags of personality and a fruit-tastic range of products, but their packaging quite simply didn't live up to what was inside the jars.


Paul and Michelle's dream was to become the face of British apples and we like to think that our packaging has helped to set them on the way. The name 'Clippy's' came from yummy mummy Michelle, who creates all the recipes and whose love of hair grips gave birth to the memorable name. All we had to do was find a way to communicate their passion for homegrown apples and get customers to buy into this fabulous product!

And the rest is history… In less than 12 months, this enthusiastic young couple have gone from selling their jams and chutneys at market stalls and delicatessens, to all the major supermarkets. Tesco's described them as one of the most innovative products to hit the world of spreads and we couldn't agree more!

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