Featured image for The Dieline Awards 2011: First Place - Moonstruck Single Origin

The Dieline Awards 2011: First Place - Moonstruck Single Origin

by First name Last name on 06/24/2011 | 2 Minute Read

Editorial photograph

Entrant: Sandstrom Partners

Country: USA

Category: Food C

Description: Moonstruck Chocolate is a Portland, Oregon based company known for making premium handcrafted truffles. This chocolate bar packaging line is Moonstruck's first entry into the premium, single origin chocolate category. Our goal was to create a chocolate bar packaging line that imbues the same qualities that drive Moonstruck brand enthusiasm through its truffles: handcrafted quality, visual beauty, multi-sensory experience and imagination. The illustrations and typography are a hand-cut paper style. The finishes include: Matte Soft-Touch (color areas). Glossy Soya-kote varnish with emboss (white areas). Thick UV varnish (chocolate logo). Matte silver foil.

 

Art Direction: Jon Olsen/Chris Gardiner

Design: Chris Gardiner

Illustration: Kate Forrester

Copy: Leslee Dillon

PM: Kelly Bohls

Editorial photograph

Editorial photographEditorial photographEditorial photographEditorial photograph